[Seoul=RNX News] Sangmi Yong, Reporter = Global sports brand Wilson unveils the women’s campaign ‘Game. Glow. Grow.’ for the 2025 winter season.
This campaign tells the stories of five women who enjoy tennis as a common daily routine, promoting a healthy and balanced life. It captures the warm value and energy of winter that Wilson wants to convey.
The campaign features Ji-hyun Nam, a former member of 4Minute, along with women practicing wellness lifestyles through yoga, pilates, and running.
Under the slogan ‘Court to City, Wellness in Motion,’ it connects sports spirit and daily wellness sensibility into a single flow, expressing Wilson’s unique tennis-leisure lifestyle with style.
In the pictorial, women wore the Air Peak and Air Flow down jackets, showcasing an active yet sophisticated winter style.
Specifically, the Air Peak down jacket features tube-down technology and a stretch tube fabric design, achieving clean volume and excellent elasticity without a down bag, and boasts optimal warmth with 700 fill power premium down.
Additionally, the women’s products feature a crop silhouette design that slightly reveals the waistline, combining style and mobility.
A Wilson representative stated, “This campaign aims to convey the brand’s healthy energy and warm confidence through the stories of women creating their own balanced lives, beyond just tennis.” They added, “We hope everyone spends a winter growing and shining at their own pace, like the keywords ‘Game. Glow. Grow.’ suggest.”
Meanwhile, this down collection is available at Wilson’s nationwide offline stores and official online mall. [Photo provided by Wilson]