[Star Daily News=Reporter Junghun Jung] A new campaign video featuring Chae Soo-bin with Laura Mercier has been released through the official YouTube channel of Shinsegae International, SIVILLAGE. The shorts content is titled “[Chae Soo-bin X Laura Mercier] Break up? I’m in JINJIN look right now?” and is centered around makeup using Laura Mercier’s representative color, ‘Ginger’.
In the video, Chae Soo-bin creates a cheerful and confident atmosphere with the phrase “Break up? I’m in JINJIN look today” and showcased a makeup style completed with just the Ginger color. She continued to naturally promote the brand platform with the mention, “What do you think of my JINJIN look? If you’re curious, check it out on SI Village.”
Meanwhile, as of 12:20 PM today, the 27th, Chae Soo-bin ranks 13th under the theme ‘I almost fell in love with the acting because it was so great in the drama… oh, I’m already in love♥ Who is 1st?’ in the daily vote for the actress/movie/drama female category on DCTREND, securing a total of 49 votes. This result reflects the public’s ongoing interest in Chae Soo-bin’s acting skills.
SIVILLAGE is the digital channel of the official mall of Shinsegae International, with 46,000 subscribers and a total of 480 contents. Through this collaboration, Chae Soo-bin is directly expressing the brand identity of Laura Mercier and strengthening her position as a promotional model for the beauty brand.
This video can be viewed on the Shinsegae SIVILLAGE YouTube channel and the official online mall.
