‘Squid Game’ season 2 has revved up anticipation by hosting various events worldwide. Set to release on the 26th, ‘Squid Game’ season 2 tells the story of Gi-hun (Lee Jung-jae) who returns for revenge and participates in the game again, facing off against Frontman (Lee Byung-hun), as well as the resumption of the true game.
Starting with Italy last October, large-scale fan events have been held in a total of 11 countries across Asia, Europe, Americas, and South America, garnering global attention.
At these on-site events, activities such as races, maze games, and DJ performances took place, and Korean food and culture were showcased, offering global fans a new joy of experiencing not only Korean content but also overall culture.
These events ahead of season 2’s release recorded over 2.15 billion exposures on Netflix’s global social channels, reaffirming the world’s intense interest in Korean content. Promotional activities began in earnest at the ‘Lucca Comics & Games Festival’, Europe’s largest comic con, held in Italy on October 30.
An ‘Squid Game’ themed pavilion and special installation store opened outside the Anfiteatro square, allowing more than 20,000 players attending the event to immerse themselves in the work. On the 31st, director Hwang Dong-hyuk, and actors Lee Jung-jae and Wi Ha-joon held a special event to meet fans directly, adding a highlight to the event.
Iconic game experiences from ‘Squid Game’ such as ‘Red Light, Green Light’ or tug-of-war were also held.
On the 1st of last month, among more than 50,000 applicants, 909 participants aged 18 and over participated in the ‘Red Light, Green Light’ game on the Champs-Élysées in Paris, France. The event drew 20,000 fans on-site and attracted 4.2 million viewers on YouTube live and replays, capturing immense interest.
Following the maze experience event in the Netherlands, a specially organized 4.56K race was held in Los Angeles, USA on the 12th ahead of the US premiere.
This race, planned based on the symbolic number 456 from ‘Squid Game’, attracted 1,700 fans in green tracksuits, furthering the buzz.
- Song Joong-ki expresses missing the late Lee Sun-kyun “Soon, the anniversary of a dearly loved older brother”
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- Anyway, it’s illegal, why is it being glorified like this?
67
22
- Hmm…missing a junkie?
- 5823
- Why don’t you join him too?
- 3915
- What are you scheming?
- 3311
- Shouldn’t you keep these things in your heart?
- 307
- A junkie bastard, don’t glorify that filthy bastard, he did dirty things after drugging up
- 2915
- A married man got caught frequenting entertainment places and committed suicide, and you say you miss him? Song Joong-ki is truly inconsiderate
- 2410
- Drug offender
- 2111
- This is why I like Song Joong-ki
Unlike other trash, he speaks the truth without caring about profit or public opinion. It’s nice to see someone speak honestly without caring about public trash opinion
- 2039
- Christmas gift?
- 169
- Actor Han Geu-roo shows off sexy bikini figure with no excess fat
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- Looks like a kid’s body —
- 2315
- Sunhyuk, that’s not a bikini, it’s a monokini. Learn when you’re taught.
- 162
- Isn’t she the one who divorced??
- 143
- Reporter, is that a bikini?
- 94
- I want to plant Han Geu-roo
- 71
- This is some serious media manipulation
- 61
- Kid came out… must be echoing
- 44
- Is the name really Han Geu-roo? Fascinating!
- 42
- ㅎㅎ so pathetic body
- 21
- A police officer dismissed for attempted rape…files lawsuit citing unfair treatment
- [Breaking News] Democrats “Will wait until the 26th to submit impeachment proposal against acting President Han Duck-soo”
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- The country is just a Democratic Party=The lowest or lowest-layer nest fact. The Democratic Party doesn’t even really support these guys, they’re a collection of idiots
- 4514
- Wow, at this point, it makes sense that the Democratic Party is a rebel force. Impeach anyone different, shield their own… They shout about people’s livelihood but have no real interest in it. Just like Kim Jong-un
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- Stop it, you crazy bastards
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- It seems like they’re genuinely showing us what a ruined country looks like. How many years has this madness been going on, screaming at their own mistakes?
- 255
- Is it right to go this far just to save someone like Lee Jae-myung?
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- Of course, it should be impeached. Are the people above out of their minds?
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- If they are going to talk about fairness, your leader doesn’t even deserve it, but you keep shielding them and just shouting impeachment, stupid leftist party ㅎㅎ
- 248
- Acting without the people’s election, making political judgments and actively governing, he must be impeached. The rebellion and war are not yet over. Historically, rebels have not surrendered voluntarily, but struggled until their heads were cut off.
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- Crazy bastards
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- ㅎㅎㅎ Knew it…trying to defend with the people but as soon as they agree on impeachment, immediate betrayal ㅎㅎㅎㅎ
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- (Shock) Music instructor repeatedly assaulting a woman in her twenties, sent to prosecutors
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- These comments are crazy, hope the victim never sees them. If you do, know there are people sincerely hoping the perpetrator is punished.
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- Fact: Rape is the first PC bad law created for prostitutes’ rights as it is a rightful sexual relationship without paying prostitute fees.
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- ‘I’ll teach you music’ ddd
- 241
- Women should all be executed since men did 10 months of military service for them
- 168
- I taught a high school girl English in bed
- 1526
- Again with the YORNG Party? What a disgrace
- 131
- After raping women, gut them alive and dissolve them in acid so they can’t prostitute anymore?
- 1231
- Han men again ddd
- 107
- ㅋㅋ Share the secret technique
- 98
- Mayor, have you already reincarnated?
- 90
- (Shock) Blackmailed by wife’s same-sex affair exposure…man sentenced to prison for extortion of 40 million won
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- This means the wife had an affair, stole tens of millions of won, gave it to the affair partner, and now she’s the victim, right…?
- 152
- Gave the money he earned to his wife’s affair lesbian…perks up his property, it’s criminal conduct.. if the gender was swapped, the sweet judge would’ve excused it
- 131
- Why do you think the husband resorted to blackmail? Because our ridiculous legal system only spits out absurd conclusions, that’s why. The law is problematic, and who would have kids in this ridiculous low birth rate of South Korea?
- 80
- Are you saying he got 4 years in prison for recovering the property he was robbed of?
- 20
- What a mess, nothing makes sense
- 10
- Here’s how to survive as a ‘Hannam’: pamper Han-nyeos and live as a gay. Looking at the entertainment industry of today, it’s just full of girly Han-nam and frustrated vagina brigade boss TV Han-nyeos haha
- 10
- Truly a pseudo-state
- 00
- The end of the man who lost property rights
- 00
- Missed the three-person opportunity
- 00
Subsequently, numerous fans gathered in São Paulo, Brazil, Warsaw, Poland, London, and Sydney, Australia to enjoy ‘Squid Game’ themed game events.
In Seoul, various events are underway starting with the world premiere event held at Dongdaemun Design Plaza on the 9th.
Pop-ups for ‘Squid Game’ are operating in Busan and Gangnam.
Starting from the 29th, the Gangnam pop-up will transform into a space where participants can directly experience the games featured in season 2.
The Busan pop-up also features an OX voting zone, with a giant maze staircase and a merry-go-round actually used in filming, along with colorful doors to catch visitors’ attention. ‘Squid Game’ season 2 also participated in ‘Seoul Light Gwanghwamun’, as part of Seoul Winterfest.
At Gwanghwamun Square leading up to January 5, various sculptures using ○△□ with ‘Younghee’ structures can be found.
In particular, the ‘Younghee’ structure stands out with its presence, becoming a photo spot for many visitors to Gwanghwamun.
Media façades can also be seen in Myeong-dong and Samseong Station.
At Myeong-dong Shinsegae Department Store until January 5, and at Samseong Station K-pop Square until the 31st, these media façades announce a colorful return for citizens visiting downtown Seoul for the year-end, delivering a joyful experience. Journalist Lee Joo-in juin27@edaily.co.kr
