[Seoul=RNX News] Reporter Yong Sunmi = The contemporary brand ‘Thursday Island’ unveils the 25 WINTER campaign with muse KiiiKiii.
Since the 2025 FALL season, KiiiKiii, joining as the muse for Thursday Island, is a 5-member Gen Z美 group under Starship Entertainment, attracting attention with their unique music and stage performances.
In this campaign, KiiiKiii’s unique young energy is captured in various aspects, enhancing the brand’s free and cheerful winter sensibility.
This season’s campaign is themed ‘Whispers of a Playful Winter’, reinterpreting the warm and joyful moments found in the cold winter from a new perspective.
Balloons and party objets, signature flower patterns, and items with various textures convey vitality in winter, while KiiiKiii’s diverse facial expressions and playful movements offer a lively bohemian sensibility.
Having shown a relaxed bohemian mood in nature in the last fall campaign, this winter, KiiiKiii completes a young vibe like diary decoration (dakkoo) by recombining colorful backgrounds, stickers, graphic layers, and handwriting.
Beyond a simple pictorial, it embodies ‘fantasy in everyday life’ and showcases an expanded visual identity reflecting the creative attitude of the Gen Z generation.
This collection is centered around cozy flower-patent down jumpers, mouton, and eco fur, comprising various items such as sweaters, cardigans, dresses, and skirts.
By combining bohemian details like lace and pattern mix with accessories like knit hats and hood mufflers, a unique layered look is completed. Dresses and skirts can be matched with various outerwear for a free bohemian mood.
Especially, cardigans emphasize a cozy and romantic sensibility by capturing a fairy-tale-like mood with drawing points.
The ageless extension continuity from last season is strengthened this winter, allowing free choice without being bound by age or style with a variety of items and layers. The campaign is designed to experience the coziness and freedom of the bohemian mood with diverse colors and textures.
A brand representative said, “This winter campaign introduces a new pictorial format that combines KiiiKiii’s Gen Z generation image with the unique sensibility of Thursday Island, allowing the experience of fantasy in everyday life,” adding, “Sticker and collage, recombined visuals reflect the creative lifestyle of consumers while capturing the warm and joyful moments of the winter season in a more kitschy and diverse mood.”
Meanwhile, the 25 WINTER campaign pictorial and videos, along with new products, will be sequentially released through Zienko Style, Thursday Island’s official Instagram, online stores, and partner malls. [Provided by Thursday Island]
