[Seoul=RNX News] Reporter Han Kyung-hee = The ‘living legend’ of the South Korean pig farming industry, Lee Beom-ho, who generates an annual revenue of 180 billion won, will appear on EBS’s ‘Seo Jang-hoon’s Neighbor Millionaire’.
On the broadcast of EBS’s ‘Seo Jang-hoon’s Neighbor Millionaire’ (hereinafter ‘Neighbor Millionaire’) on the 3rd (Wednesday) at 9:55 PM, ‘Pig Farmer’ Lee Beom-ho is scheduled to appear, creating a buzz. The show will fully reveal the dramatic saga of his ’40-year pig farming life’, from his fateful encounter with pigs and the story of his first 4,700-pyeong farm started with debt, to the trials and reversals that followed.
Lee Beom-ho currently operates an 8,700-pyeong farm with 12,000 pigs, a pig feed factory producing high-quality antibiotic-free feed, and a pork distribution company, creating an impressive ‘pig kingdom’. The total annual revenue of the three companies reaches a whopping 180 billion won.
He is revealed to be the pioneer of the ‘chilled meat era’ in Korea, which is astonishing. In the 1990s, when only frozen pork belly was available, he held constant tasting events for consumers unfamiliar with chilled meat, promoting the true taste of unfrozen meat.
Thanks to his efforts, chilled meat quickly became the trend. Furthermore, Lee Beom-ho is the creator of ‘Pork Belly Day’, a commemorative day enjoyed by all generations from young to middle-aged. The surprising secret behind his creation of ‘Pork Belly Day’ is revealed through the broadcast of ‘Neighbor Millionaire’.
Meanwhile, in this broadcast, Seo Jang-hoon and Jang Ye-won make a surprise visit to the ‘restricted area’ pig factory. Lee Beom-ho carefully opens the door, saying, “This is a place you can’t see even if you pay, but I’ll show you specially today”, and Seo Jang-hoon is left speechless by the rare scene before him.
The entire process unfolds vividly, from the stripped carcass being transformed into appetizing pork within just 10 to 20 minutes, to being packaged by part and reaching our tables.
Especially, the intricate and dazzling boning show performed by a craftsman with 25 years of experience completely captivates viewers’ attention. Seo Jang-hoon cannot help but marvel and says, “You should be paid a lot”.
Follow the unique life philosophy and secrets to success of ‘Pig Farmer’ Lee Beom-ho on EBS’s ‘Seo Jang-hoon’s Neighbor Millionaire’, airing on Wednesday, December 3rd at 9:55 PM. (Photo provided by EBS ‘Seo Jang-hoon’s Neighbor Millionaire’)