‘THE Delicious Guys’ introduced a short form utilizing artificial intelligence (AI) for the first time in a broadcast program. IHQ announced on the 11th that it released promotional content for ‘THE Delicious Guys’ on its official SNS, using AI-customized soundtracks.
The released content features ordinary influencers visiting restaurants introduced on the show, experiencing taste tips from Kim Jun-hyun, Moon Se-yoon, Hwang Jae-sung, and Kim Hae-joon, and delivering their subjective impressions in a short-form format. The soundtrack and voice used in the video adopt an AI platform, making ‘THE Delicious Guys’ the first case of AI usage in broadcast program marketing. The song in the video is a fast-tempo, addictive trot-style melody with straightforward lyrics.
It also emits a unique charm with an easy listening track that anyone can easily enjoy.
The video targets the MZ generation with a B-level sensibility matching SNS trends. IHQ stated, “We will continue to introduce AI marketing, starting with THE Delicious Guys.
There are no copyright issues, and it is expected to be customizable for advertising purposes,” indicating an expansion of AI marketing operation capabilities. Sujin Lee, sujin06@edaily.co.kr
