[Seoul=RNX News] Reporter Yong Sunmi = Jewelry brand J.ESTINA has unveiled its 2025 holiday season campaign with muse IU.
This advertising campaign, themed ‘Make Your Holiday Magic,’ delicately expresses IU’s brilliant beauty with the ‘CELESTIA’ collection, which embodies celestial starlight.
‘CELESTIA’ is a compound word of Celestial and Star, symbolizing all radiant beauty like stars in the night sky.
Featuring precise cuts that reflect like starlight with movement, it is available in a variety of materials including rose gold, white gold, and silver, allowing for a wide range of choices according to preferences.
In the released campaign shot, IU exudes alluring charm by wearing a gold-toned off-shoulder dress against the backdrop of a holiday mood with dazzling fireworks.
Additionally, she completed a sophisticated holiday jewelry styling by layering various motif ‘CELESTIA’ necklaces.
In another campaign shot, a lighter and more romantic winter atmosphere is completed by matching silver jewelry with a white tweed look.
The bold representation of the starlight motif in the CELESTIA silver collection highlights IU’s pure charm even more.
Meanwhile, J.ESTINA is conducting special promotions in stores nationwide and on the official online mall for the holiday season. [Source: J.ESTINA]