[Seoul=RNX News] Reporter Jo Yeon-yi = Wellness luxury fashion brand Sporty & Rich opened a new pop-up store on the 3rd floor of Apgujeong Galleria Department Store (WEST) in Seoul on September 24th (Wednesday).
The store showcases a variety of new products that embody the brand philosophy of a healthy lifestyle and 1980s American classic sports mood.
In particular, a worldwide limited edition collection in collaboration with the New York Yankees will be unveiled, along with total look proposals for everyone and a kids line being introduced domestically for the first time.
On the opening day, fresh juice welcome drinks will be provided for visiting customers, and various promotions will be held.
Meanwhile, Sporty & Rich is a global brand established by Emily Oberg in 2014, gaining attention with its unique style combining wellness philosophy and retro sports mood.
Recently, it has strengthened its position in the global fashion market through collaboration collections with adidas, LA Dodgers, and more, attracting the interest of high-sensitivity consumers and celebrities domestically. [Photo credit: Sporty & Rich]