[Seoul=RNX News] Reporter Jo Yeon-i = Casual brand Covernat has released a new fleece campaign ‘WARM ON’ for the upcoming fall/winter season.
Covernat’s ‘WARM ON’ campaign is designed so that consumers can fill in the meaning of fleece according to their own emotions and daily life through the main copy “_____ in fleece is ____”.
‘Fleece’ has long surpassed being a trend and has established itself as a steady seller. Through this campaign, Covernat plans to convey the warmth, comfortable wearability, and versatile image of fleece through their brand ambassadors including TXT’s Soobin, actress Choi Yoon-ji, and actor Chu Young-woo, each delivering their unique message.
A Covernat representative stated, “The ‘WARM ON’ campaign holds significant meaning as it allows consumers to weave their own fleece stories through a special experience by infusing emotions into everyday items.”
The main product of this campaign, the Covernat fleece, is made with 300g high-density fleece material, boasting lightweight yet excellent durability. With its cozy texture and superior warmth, it is considered the optimal item for the FW season.
Additionally, it can be worn alone in the fall or layered with outerwear in winter, valued for its versatility and clean design, making it easy to match with daily looks. [Image Source: Covernat]