[Seoul=RNX News] Reporter Yongsunmi = High-end women’s clothing brand MICHAA has released its 2025 FALL campaign pictorial with brand muse Song Hye-kyo, sensibly expressing the sophisticated charm and variety of autumn styling.
This campaign, under the concept of ‘Atelier – Layered Moments,’ captures the depth of autumn completed with layers of time and sentiment, and captures moments that blur the boundaries of art and daily life.
Various textures, patterns, and colors harmoniously blend to suggest urban yet sensible autumn styling.
In the released pictorial, Song Hye-kyo delicately expresses the beauty of the moment, creating a deep and enchanting mood.
Song Hye-kyo completed a pure yet elegant atmosphere with a belted dress with floral details, and further exuded her chic vibe with a sleek double-breasted jacket and leather skirt coordination.
In another shot, she paired a dark grey frill knit cardigan and skirt, conveying the depth of autumn, to add a comfortable yet luxurious style.
Especially in this collection, MICHAA emphasized unique yet classic charm with various outerwear using the brand’s unique tweed material.
With a tweed jacket rich in detail, a feminine blouse, and layered skirts, it added modern sophistication, while a crop-length tweed jacket with a mix of various colors and an unbalanced detail knit-top captured a vibrant mood.
Additionally, a pink flared dress further emphasized her own elegant charm.
Moreover, Song Hye-kyo presented a sensible styling by matching a denim shirt-style jacket with a collar point and a mermaid silhouette denim skirt, while a blouse with bright patterns and ruffle decorations and textured brown denim pants created a sophisticated pictorial mood.
Meanwhile, items from the MICHAA 2025 FALL campaign can be found at offline stores nationwide and on the official online store. [Provided by: MICHAA]
