Artist-Fan Chat Event Surpasses 100 Sessions, Reaches 15,000 Concurrent Users
Melon Music Wave is establishing itself as a key communication channel connecting artists and fans.
The music platform provided by Kakao Entertainment announced on the 26th that it recently surpassed 100 sessions through a chat event with the boy group KickFlip.
Music Wave is an audio live service where users can listen to music and chat in real time.
Users can enjoy endlessly playing music without having to select songs themselves and communicate in channels dedicated to various themes and artists.
The platform’s biggest feature is the chat event where artists and fans communicate directly.
Singers interact with fans using only audio, and fans can engage in real-time conversations with their favorite artists while streaming with their fandom.
The first artist chat began with ATEEZ on December 7, 2023. Over the next 17 months, K-pop stars visited Music Wave to coincide with new album releases, leading to events with i-dle on May 20, Baekhyun on May 21, and KickFlip on May 26, marking the 100th session.
According to Kakao Entertainment, 1.43 million users participated over 100 sessions, exchanging 6.95 million chats and achieving 33.79 million streams.
Notably, despite the restriction that only paid members can participate, high concurrent user numbers have been recorded.
BOYNEXTDOOR set a record for the highest number of concurrent users on January 6 this year, gathering over 15,000 fans.
The virtual group PLAVE continues to show steady growth, interacting with 10,000 fans on August 21 last year and 14,000 fans on February 4 this year.
“Music Wave is a live communication channel specialized in music and audio, where fans can enjoy artists’ music together while chatting,” explained a representative from Melon. “As all the music played contributes to the Melon chart rankings, it receives immense support from music fans rooting for their favorite artists,” they added.
This service is establishing itself as an innovative platform in the K-pop industry by presenting a new way of communication between artists and fans, combining music listening with real-time interaction.