[Seoul=RNX News] Reporter Yong Sun-mi = French luxury fashion house Longchamp will open the popup store ‘Le Village Longchamp’ in Lotte Department Store Avenuel Jamsil on November 11th.
This popup is to commemorate the launch of Longchamp 2026 Spring Collection ‘Cocooning on Ice’, and is designed with the concept of ‘Longchamp Winter Village’, where the romantic sensibility of Paris coexists with the warmth of winter.
The 2026 Spring Collection is inspired by the motif of the ‘Parisian filling daily life with their own style in the season of novelty,’ expressing sophisticated relaxation through cozy knits and items with soft textures. The characteristic is the sensual styling inspired by streets where the lingering scent of winter remains.
‘Le Village Longchamp’, operating from November 11th to 30th, is a cozy and sophisticated winter village inspired by Parisian Christmas markets, offering a space of relaxation where diverse cuisines and warm sensibilities coexist.
You can also find Longchamp’s collection of bags and accessories perfect for year-end gifts along with desserts that convey the taste of winter such as warm coffee and chocolate drinks, cookies, and hot chocolate spoons.
In particular, a ‘Hot Chocolate Topping Bar’ will be operated, where you can customize your own winter drink by freely selecting various toppings like marshmallows and chocolate chips, in collaboration with the handmade chocolate brand ‘17 Dosi’ known for crafting chocolates with artisan spirit, presenting hot chocolate made with premium Valrhona chocolate.
There are also various purchase promotions such as leather hot stamping service and popup limited customizing keyrings, to provide a special shopping experience to visitors.
The ‘Le Village Longchamp’ popup store can be pre-booked through the Longchamp official website and KakaoTalk channel from November 6th. [Image provided: Longchamp]
