Singer Hyori Lee and Lee Sang-soon appeared in an advertisement together for the first time in a while, updating fans on their current status.
Recently, Hyori Lee posted everyday photos with her husband Lee Sang-soon on her SNS. On the 10th, she shared a bathroom mirror selfie capturing them starting their morning together. In the photo, Lee Sang-soon is gazing at the mirror with shaving foam all over his face, while Hyori Lee, holding a toothbrush, is captured together with him in the mirror. The unique texture of the film camera and the yellow filter added to evoke warm emotions from viewers.
Additionally, on the 8th, a dating scene at a café was revealed. Lee Sang-soon in a checkered shirt and Hyori Lee in a vest were either looking at the camera holding their teacups or enjoying a leisurely afternoon gazing at the scenery outside. On the table were two cream lattes and a teacup engraved with a butterfly shape, and the couple’s deep affection was palpable just through the distance and composition of the photo.
After getting married in 2013, Hyori Lee and Lee Sang-soon lived in Jeju Island and moved to Pyeongchang-dong, Seoul last year. While maintaining their own quiet pace between life in nature and the rhythm of the city, the couple once again appeared affectionately before the public through this advertisement.
With natural everyday photos of the Hyori Lee-Lee Sang-soon couple, as well as their appearances in the commercial revealed, fans are showering them with warm interest. Tail tech company Kurly released a new commercial featuring Hyori Lee, Lee Sang-soon, and AKMU’s Chanhyuk Lee on May 12.
This advertisement is part of an IMC (Integrated Marketing Communication) campaign celebrating the 10th anniversary of Kurly’s service launch, centered around the message “Short Life, with Good Things.” In the commercial, Hyori Lee and Lee Sang-soon appear in a way that reflects each of their lifestyles, delivering an image that aligns well with Kurly’s brand value of “good things.”
Kurly explained, “We chose Hyori Lee and Lee Sang-soon as models because we believe their delicate and sincere lifestyle aligns with Kurly’s philosophy.” In particular, in this CF, Chanhyuk Lee’s representative song ‘Panorama’ is inserted as background music, adding to the sensory atmosphere.
