Amid ongoing revelations from the late Kim Sae-ron’s family, actor Kim Soo-hyun’s path has reached a critical point.
Not only are the production team of his upcoming drama keeping a close watch on the situation, but so too is the advertising industry using him as a model. A Disney Plus representative told Daily Sports on the 12th, drawing a line by saying, “There is nothing decided regarding the release of ‘Knock Off’” and clarified, “If there are any internal decisions made, we plan to announce them.”
‘Knock Off’, starring Kim Soo-hyun, is one of Disney Plus’s highly anticipated releases for the first half of the year. It tells the story of a man (Kim Soo-hyun), whose life is turned upside down due to the IMF, who rises from an ordinary office worker to a king of the global counterfeit market. ‘Knock Off’ was initially scheduled to premiere in April, with a production presentation planned for the following month, but preparations were suddenly put on hold due to various controversies involving Kim Soo-hyun and the late Kim Sae-ron. Daily sports reported that a meeting was in progress for countermeasures. On the 10th, YouTube channel Garo Sero Research Institute (hereinafter referred to as GSRI) revealed the claims of the late Kim Sae-ron’s family, alleging that Kim Soo-hyun dated Kim Sae-ron, who was a minor at the time, for six years. In response, Kim Soo-hyun’s agency Gold Medalist firmly stated, “The claims made regarding Kim Soo-hyun are clearly false,” and “We are considering the strongest possible legal actions against GSRI for spreading false information.” On the 11th, GSRI again revealed additional claims from the family alongside a photo of Kim Sae-ron and Kim Soo-hyun together.
As a result, ‘Kim Soo-hyun advertisement lists’ are being posted on various online communities, even sparking signs of a boycott movement.
Kim Soo-hyun is currently active as a model for various well-known domestic and international brands, such as Homeplus, Shinhan Bank, Tous Les Jours, Jo Malone London, and Prada. Netizens are responding with comments such as “Isn’t the model’s image credibility the most important?”, “What crime did the companies commit?”, and “We should actively protest to the corporate channels to cancel the model.”
- The late Kim Sae-ron’s “Oppa save me” text sent to Kim Soo-hyun + cheek-kissing photo revealed ‘shock’
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- Not grooming, implied statutory rape criminal. Should go to jail and wear an electronic anklet
- Don’t touch minors. It’s like destroying the soul of a child who hasn’t yet bloomed.
That’s why she lived drowned in alcohol, isn’t it?
Rest in peace to the deceased
- Kim Soo-hyun must have had a lot of money. Why didn’t he lend her some and ask her to repay it slowly? They were once close after all.
- Wow, they’ve buried one girl
- Kim Soo-hyun shot a Chinese water commercial marking Baekdusan as Changbaishan
- Lucky Go Young-wook, get him out of the entertainment industry
- Really, I’m open-minded and don’t care about age difference, but 27 years and 15 is too much lol
20 and 32 is understandable, but honestly, biologically speaking, the growing stops at high school. Middle school is pedo.
- Dating from age 15 falls under pedophilia. And I’ve been suspicious for a while if this guy is intertwined with the deep secret of the Korean entertainment industry on the Chinese side. Is there anyone who hasn’t hinted that the Chinese side controls and manipulates the Korean entertainment industry?
- Kim Soo-hyun is too much… He must’ve known the circumstances, but did he need to go that far…
- So pitiful
- The late Wheesung syringes found at the death scene… 12th day autopsy by National Forensic Service
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- When the Yoon Suk-yeol government tried to expand drug investigations, the Democratic Party struck out against it, lol
- Even after being found unconscious after doing drugs in a public bathroom, two days later, he passed out again in a hotel bathroom while doing drugs. It’s not living but dying from taking too much drugs.
- Korea’s drug addiction problem is very serious.
- If the Democratic Party hadn’t obstructed drug investigations, could his life have been saved?
- Still, isn’t it auspicious to pass away from overdosing while high on drugs?
- Anything you say now is considered malicious comments and you’re going to be sued, right?
- It’s not a tragic death, but just died pursuing personal pleasure?
- No value in wishing peace for a drug addict
- If this is true, then even incidents from when he collapsed due to propofol will come to light.
- It doesn’t seem like an intentional death due to circumstances. More like an accident.
- G-Dragon announces departure from ‘Good Day’… “I’m out”
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- Honestly, I don’t care at all. Ratings probably weren’t that good anyway.
- Stay out of the entertainment industry forever
- The Seotaiji era splash wasn’t it. Goodbye G-Dragon bye bye
- Almost middle-aged now but still acting like a teenager
- MBC should apologize to the public about the Oh YoAnna incident
- Seems like expectations decrease gradually. GD’s variety shows, songs, everything sigh
- Why walk around covered up like that?
- Quick hands-off indeed, smart. Clearly not suited for hosting. Just stick to music
- It feels like times have changed, with Defconn now a main, GD as main, and former main Jung Hyung-don treated as a minor.
- G-Dragon’s scenes are always the highest rated, no need to be envious, chart topper, thriving, lol
- Ryujin lost 1.1 billion won… “Historic failure,” heartbreaking news
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- Who are you seriously?
- Was it a failure to sell before it rose? They didn’t incur a loss though?
- I’ve heard of Ryu Hyun-jin and Ryu Dam, but who’s Ryujin? Not ITZY’s Ryujin nor Tekken’s Ryujin
- I thought it was streaming Ryushin
- Is the reporter the problem or was it really the interview? It doesn’t seem like they lost 1.1 billion through failure, based on the article.
There are a lot of people with bad investments these days, if they’re making a joke out of this, they’ll be punished.
- Thought it was ITZY’s Ryujin
- Seoul is in its own category
- Is that truly a loss? Someone had 600 bitcoins sold for a 3 billion profit, but if they hadn’t sold, it’d be 70 billion now. Can one express that as a loss?
- Who are you? Haven’t heard of you.
- Thought it was ITZY
- Kim Soo-hyun foretells legal action… The late Kim Sae-ron’s family, additional revelations [WhatIS]
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- Honestly, Kim Soo-hyun, you’re a villain. You were Kim Sae-ron’s boyfriend, a criminal. Confess now and apologize on your knees to the family
- Despite the sadness, not attending the funeral…?
- This is how Kim Soo-hyun goes
- In reality, this is a match towards coach; desecration by reckless YouTube-ers against minors. Both sides will suffer a mutual blow, and Kim Soo-hyun loses even if he wins. Yet if GSRI wins, they extend the lifespan of those reckless actions—and this by itself is a disadvantage battle for Kim Soo-hyun.
- Generating havoc in a netizen terrain, Moon Jae-in, a sexual propagandist, should be sentenced to death!
- But how does he plan to legally counter when photos and texts have been publicly disclosed? With unequivocal evidence that is irrefutable—with the adult Kim Soo-hyun dating Kim Sae-ron who was underage. Whether hints of coercion were involved affecting the economic contract, that is the wrongdoing of Kim Soo-hyun.
- Strong response! Responding silently
- Since it’s a reveal from the family, surely it can’t lead to legal action, can it? Hahaha
- It feels like Kim Soo-hyun’s agency is caught… lol Who’s going to lose?
- The living must continue living hahaha
- IU: “No celebrity sickness… Just born to be cocky” (‘Salon Drip 2’)
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- Chinky IU
- Sassy girl
- Haha, here comes the cool wannabe
- Enough with the praise marketing, really
- Seems like bragging
- I bet all my fortune and life that not a single person amongst those criticizing IU contributes even 1 million won yearly to good causes. IU may give a lot, but that’s not the point. It’s about those criticizing—they surely never did anything good to help others, not even volunteer at an animal shelter. They’re filled with trash ideology.
- Every malicious commenter above should end their life in prison.
Koreans are too jealous of successful people.
It’s one thing if resentment comes from Japanese or Chinese netizens, but Koreans ripping each other apart over trivial matters is disgusting.
Facts are, 100% of those criticizing IU must be living unsuccessful, struggling lives.
- Was the “Not a Korean” comment implying “Chinese”? If so, they’re wise.
- People having frantic reactions in the comments.
- Executing a frenzy against Moon Jae-in another sex addict!
On X (formerly Twitter), there was a post about a Tous Les Jours location removing the Kim Soo-hyun advertisement photo from the store windows that was reposted 17,000 times. In response to this situation, a representative from a brand using Kim Soo-hyun as their model told Daily Sports, “There is no separate official stance yet.
Instead, we’re waiting and watching for Kim Soo-hyun’s stance,” they said. Additionally, Ahn Ji-hye, CEO of a vegan cosmetic brand ‘Dinto’ where Kim Soo-hyun models, stated on her SNS on the 11th, “All scheduled activities related to the model are currently on hold.”
Earlier, on the 10th, Ahn CEO posted on SNS, “Regarding the model, I want to trust and wait first.”
Rather than be swayed by uncertain things, I want to focus on what I can do and what I must do,” drawing criticism. In response, Ahn clarified, “At the time, I believed it necessary to communicate that I was monitoring and waiting to verify the facts more clearly rather than making a rash judgment based on fragments of information.” Meanwhile, Kim Soo-hyun’s agency Gold Medalist cautiously stated, “There is no change from our previous position,” regarding the additional revelations from Kim Sae-ron’s family. Reporter Lee Joo-in juin27@edaily.co.kr