[Seoul=RNX News] Reporter Yong Sun-mi = Korea’s leading jewelry brand J.ESTINA has unveiled a new advertising campaign with brand muse IU.
This advertising campaign captures the shining moment of J.ESTINA’s ETER collection, symbolizing the eternity of all time and love, harmoniously infused with IU’s aura, under the concept of the ‘Magic Hour’ seeping through the city.
The ETER collection is characterized by its design incorporating the infinity motif, symbolizing eternity, with J.ESTINA’s ‘J’ as a hidden point. It expresses the promise of unchanging love with delicate stone settings on the infinity line.
In the advertising cut, IU embodies a modern and stylish look under the twilight city sky, layering an ETER rose gold necklace, one-touch earrings, and bracelets over a white shirt.
In another cut, IU completes a formal look by matching a sophisticated brown suit with the ETER silver collection.
The combination of the ETER silver necklace with delicate stone settings, reversible one-touch earrings, and the TIARA metal watch with its Roman indexes enhances a chic and confident urban mood.
The ‘ETER’ collection worn by IU is available at a season-limited discount promotion to celebrate the new product launch, and can be found in J.ESTINA stores across the country and the official online mall. [Source: J.ESTINA]