[Seoul=RNX News] Reporter Jo Yeoni = The women’s fashion brand it MICHAA has unveiled the 3rd winter campaign “Street Diary Chapter3: City Lights, Warm Nights” pictorial with brand muse Shin Ye-eun.
This campaign, with the concept ‘In the midst of the city, wearing the warmest moment’, showcases various outer styling suitable for winter daily life in the city.
This season, it MICHAA proposes a winter collection combining various materials and designs, centering on the volume of long down jackets, the light yet rich warmth of goose down, the cozy texture of sheepskin, and the structural silhouette of coats.
By matching with key winter items such as knits and turtlenecks, a warm and sophisticated style is completed even in the city.
Based on soft textures and restrained silhouettes, a modern sensibility winter look is completed, especially suggesting a practical item suitable for city life and a warm color palette emphasizing the unique femininity of the brand.
An it MICHAA representative stated, “This 3rd campaign is a collection expressing various moments of women living in the city’s winter from the perspective of it MICHAA,” and added, “We propose a seasonal look that satisfies both warmth and style, with a focus on winter outerwear that aligns with trends.”
Recently unveiled through various works including Disney+ and JTBC , Shin Ye-eun, showing a wide range of charms, interpreted the city’s winter sensibly through a more mature mood and warm gaze in the 3rd campaign ‘Street Diary: Chapter 3 – City Lights, Warm Nights’ pictorial.
Her calm yet sophisticated presence harmonizes with the warmth of winter conveyed by it MICHAA, further raising expectations for the upcoming season.
Meanwhile, the 25 WINTER main campaign of it MICHAA is available for purchase at the official online store and nationwide offline stores (department stores, outlets). [Provided by: it MICHAA]