[Seoul=RNX News] Reporter Jo Yeoni = The contemporary brand ‘THE AtG’, which suggests a variety of styling, appointed actress Lim Ji-yeon as the new brand muse and unveiled the autumn photoshoot together.
The marketing campaign concept for this 2025 autumn collection is ‘Own Your Edge, THE AtG’. Beyond simple styling suggestions, it conveys a message to express your presence and identity sensibly through THE AtG’s style.
In the revealed photoshoot, Lim Ji-yeon caught the eyes of fans with her autumn goddess visuals. She paired a best-selling boyfriend jacket with a sequin layered dress to exude a stylish and urban charm, and perfectly rocked a knit with a bright color scheme, showcasing the epitome of autumn daily looks.
A representative from THE AtG said, “We will present Lim Ji-yeon’s confident and bold persona as an actress along with stylish items in various ways.”
Meanwhile, THE AtG 2025 autumn collection worn by Lim Ji-yeon will be available first on CJ OnStyle from July 31.[Image provided = THE AtG]
