Seo Hayan, 35-year-old CEO, achieves great success with department store pop-up. Husband Im Chang-jung steps in with ‘special support’, and Song Ga-in’s loyal visit adds to the buzz as the couple makes their first move after controversy.

Singer Im Chang-jung’s wife Seo Hayan has transformed into a glamorous CEO at the age of 35, hitting the jackpot in business. Her husband Im Chang-jung stepped up with ‘support’ for his wife, who rose above controversy.
On the 20th, Seo Hayan announced the completion of her first pop-up store through her SNS. She expressed her overwhelming gratitude by saying, “Thank you so much to everyone who dedicated your precious weekend time of Friday to Sunday to congratulate me on the first pop-up and for your warm support.”
She continued, “It was so heartwarming to meet you in person, whom I had only met beyond the screen,” repeatedly thanking the visitors.
‘Husband Im Chang-jung’s Special Support… “Activating for Wife”
The success behind this department store pop-up is supported by the strong support of husband Im Chang-jung. To strengthen his wife’s first business challenge, Im Chang-jung personally visited the store over the weekend to greet visitors, showcasing ‘special support’.
Im Chang-jung, who faced a crisis due to the stock manipulation controversy in 2023, was recently cleared of charges and announced his return to activities. The couple’s first official move was the wife’s store visit, showing their strong affection.
‘Loyalty Wave’ Song Ga-in, Even Gifts to Staff… “Warm-hearted Sister”
The support from extraordinary connections continued. ‘Trot Queen’ Song Ga-in shined with loyalty by visiting the pop-up store despite her busy schedule.
Seo Hayan shared a heartwarming story, “Thank you Song Ga-in for stopping by,” and added, “Just before going to the event, she visited the pop-up store and even carefully bought clothes for the staff, truly a warm-hearted sister.”
Meanwhile, Seo Hayan married Im Chang-jung, who is 18 years her senior, in 2017, and they have five sons (including three sons from a previous marriage). The couple, who temporarily halted activities due to controversy, are set to resume full activities using the success of this pop-up store as a stepping stone.