[Seoul=RNX News] Reporter Jo Yeoni = Online shopping platform Goodwear Mall will renew and reopen its magazine section under the name ‘Good Life’ on September 15th.
This renewal focuses on strengthening its identity as a curation magazine that offers inspiration across all lifestyles beyond fashion, and expanding generational empathy centered on women in their 30s and 40s.
‘Good Life’ views consumers not just as simple buyers but as independent lifestyle makers under the campaign slogan “My Life Completed by My Perspective.”
Through this, it captures the value of small breaks, discoveries, and sharing in everyday life, presenting content that provides inspiration across fashion and life in general.
Especially, the online ad campaign video ‘Good Life of Today’s Women’ revealed with this renewal captures three women with different lifestyles finding inspiration and rest in their everyday life through Good Life magazine.
Through the depiction of communication and empathy with the magazine as a medium, it conveys the diversity and harmony that Good Life pursues.
The Good Life campaign page is composed of three sections: ‘Rest’, ‘Discover’, and ‘Share’. In ‘Rest’, the renewal campaign video and the new content structure of the magazine are introduced, and in ‘Discover’, styling tips and recommended items are provided through Good Life’s original content.
Lastly, in ‘Share’, customer participation and communication are enhanced through limited events exclusive to the campaign page.
To commemorate the renewal opening, a Good Life magazine quiz event has been prepared. Participants can respond to quizzes related to Good Life, and among those who answer correctly, 100 people will be drawn to receive Starbucks coffee and 10 people to receive BBQ chicken.
The event runs from 9 AM on September 15th to 9 AM on September 29th, and the winners will be announced on Wednesday, October 15th.
A Goodwear Mall representative stated, “Good Life is a magazine that shares even the small moments of everyday life beyond fashion, aiming to inspire the lifestyles of various female consumers,” and added, “With this renewal, we expect more customers to discover their own Good Life at Goodwear Mall.”
Meanwhile, the Good Life campaign video will be released on Goodwear Mall’s official YouTube channel and Instagram.[Source – Goodwear Mall]