[Seoul=RNX News] Reporter Yong Sunmi = The contemporary brand ‘Thursday Island’ has unveiled the 2025 FALL campaign pictorial in collaboration with its new muse KiiiKiii.
This campaign, launched to celebrate the brand’s 25th anniversary, is a reinterpretation of Thursday Island’s sentiment and philosophy in a modern way. By appointing idol artist ‘KiiiKiii’ as the muse for the first time, it presents a new turning point.
Adding KiiiKiii’s unique atmosphere to the natural and emotional bohemian mood the brand has aimed for, it delivers an emotional message that resonates with a wider generation.
The campaign slogan for this season, ‘How’s your Tomorrow?’, is inspired by the 25FW collection theme ‘TO MORROW, FLOWER’, conveying a positive message about the coming day.
Under the symbol of ‘flowers blooming towards tomorrow’, it captures the brand message upheld by Thursday Island for the past 25 years and the flow of emotions that have evolved over time.
Especially through collaboration with KiiiKiii, known as the ‘organic idol’ and a healing icon, it sensibly expresses the ease felt in nature and inner freedom. This season’s products, composed with MORROW flower motif drawings and intricate embroidery details, unravel the brand’s message in an emotional and sophisticated style.
The campaign pictorial was shot in a ranch and cottage wood-tone space that harmonizes with autumn nature.
Amidst colorful fields and sunlit mountain slopes, against a vintage cottage background, KiiiKiii expresses free and pure emotions. The interaction with nature symbolizes the inner peace and emotional leisure pursued by the brand.
In the pictorial, KiiiKiii visualizes the brand philosophy wearing a MORROW flower print T-shirt and embroidered knit, completing the bohemian mood of protection-chic and introducing a new emotion of ‘Tomorrow’s Bohemian’.
Thursday Island is broadly extending as an ‘Ageless’ brand from this season, selecting an idol artist as a muse for the first time to widen communication with both existing customers and the younger generation.
The product lineup is diversified from dress-focused to individual pieces like knits, shirts, pants, and outerwear, suggesting layer looks and practical styling suitable for the season. The focus will remain on providing broad freedom of choice fitting individual personalities.
A brand representative said, “KiiiKiii is an artist with a unique sensibility across music, fashion, and lifestyle, aligning with Thursday Island’s pursuit of inner freedom and romantic view,” and added, “This season proposes a new bohemian style where the brand’s iconic sentiment meets KiiiKiii’s individuality.”
From debut, KiiiKiii has been noted for a unique voice and artistic visuals, maximizing synergy by unfolding the brand’s natural and emotional worldview in their own language through this campaign.
Meanwhile, the campaign pictorial will be sequentially revealed through JNCO style and Thursday Island’s official Instagram channel, with plans to feature digital content and individual videos with KiiiKiii.
Starting this season, Thursday Island is set to open a new chapter of brand identity with KiiiKiii. [Materials provided – Thursday Island]
