Director Jae Cheol Hong, who has built innovative content production experience both in Hollywood and global theme parks, has officially embarked on the globalization of K-media.
Recently, as the planning director for the ‘Inspire Media Art Exhibition,’ Director Hong achieved successful results and plans to lead the way into the global market through a new entertainment business that combines realistic media art with Korea’s excellent intellectual property (IP). Director Jae Cheol Hong has been recognized for his unique and innovative content planning capabilities by successfully leading globally notable projects such as the Marvel Attraction, SeaWorld, China Ocean Kingdom, and the Macau Dome Theater Tiger.
Based on this rich experience and network, he plans to grow startup K-Media Entertainment into a global entertainment company targeting not only the domestic but also the international market. The first major project is the domestic expansion and global entry of a complex entertainment space based on realistic media art utilizing the latest hologram and augmented reality (AR) technologies.
Beyond a simple exhibition, it plans to combine various elements such as F&B (food and beverage), K-performance, and sports to provide an interactive immersive experience differentiated from existing projection mapping or LED screens.
Especially targeting the North American and Southeast Asian markets, it is expected to become an opportunity to introduce the essence of Korean entertainment to foreign visitors. The second business is a diversification strategy for discovering Korean webtoon and novel IPs and distributing them to the global market.
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Director Hong plans to showcase promising domestic IPs in various entertainment formats, including films, dramas, short-form content, and animations, to global audiences through global platforms.
To this end, by closely collaborating with renowned overseas producers, he aims to further elevate the global stature of K-content and create new revenue streams. Director Jae Cheol Hong stated, “Based on the accumulated experience and know-how, I will lead the innovative globalization of K-media,” and added, “It’s not just about content export but creating a new form of entertainment ecosystem that the world can enjoy together.” The innovations that K-media, led by Director Hong, will present in the global entertainment market are garnering expectations and interest. Jae Cheol Hong is a Creative Director/ Executive Producer/ Entrepreneur. Director Jae Cheol Hong is an expert in the digital entertainment industry, leading film, game, animation, immersive attraction, and various format content production frontiers. He worked as a digital creature technical director at one of the world’s top VFX companies, Industrial Light & Magic (ILM, founded by George Lucas), overseeing digital creatures and special effects production in blockbuster films such as Iron Man, Transformers, the Pirates of the Caribbean series, Star Wars Episode 3, and the Harry Potter series.
His skills and artistry played a critical role in successfully realizing these works visually. Additionally, as the character technical director at Walt Disney Animation (Tangled, 2010), he led the team developing the digital hair software (Xgen), establishing groundbreaking technology for realistic expression in animation.
Having achieved outstanding accomplishments in various fields such as movie special effects, animation, VR content, and related technology development, he was nominated for the best visual effects category at the VES Awards in 2013 for ‘Turtle Trek,’ a 3D immersive digital attraction at SeaWorld Orlando in the U.S., acknowledging his capabilities. Currently, Director Jae Cheol Hong is leading a new global IP development project in Korea, focusing on creating various media contents such as films, animations, games, and immersive content. He also leads innovative content production and related technology development utilizing the latest technologies.
His vision and expertise will become significant drivers in illuminating the future of the entertainment industry. Reporter Joo In Lee juin27@edaily.co.kr