[Seoul=RNX News] Yong Seon-mi Reporter = The renowned luxury brand Burberry has selected Seungmin, a member of the group Stray Kids, as their brand ambassador.
In the still images released with the announcement, Seungmin showcases Burberry’s iconic trench coat and a stylish check jacket, perfectly embodying the harmony of classic and modern style that Burberry represents.
Burberry stated, “Seungmin has been expressing his unique personality by breaking boundaries in both music and fashion. His authenticity, creativity, and innovativeness deeply resonate with Burberry’s creative spirit,” explaining their reason for selecting him as an ambassador.
Burberry’s Creative Director Daniel Lee said, “I am very pleased to welcome Seungmin to the Burberry family. His passion and sense of style make future collaborations even more exciting,” he said about his impressions.
Seungmin expressed, “It is an honor to become an ambassador for Burberry, which has deep tradition and iconic identity. I look forward to the journey with Burberry.”
Seungmin is the main vocalist of the 8-member group Stray Kids, and since their debut in 2018, they have been setting new standards in K-pop with their original music centered on self-composed songs and energetic performances.
Stray Kids have been continuing their global popularity by becoming the first artists to consecutively debut six albums at number one after making their first debut at number one on the ‘Billboard 200’ chart, as well as receiving the 2024 Billboard Music Award for ‘Top Global K-Pop Artist’.
Meanwhile, Burberry unveiled the ‘Burberry Festival’ campaign on the 9th. Focusing on the meaning of music and fashion becoming one in the 1990s British festival culture, Seungmin participated in this campaign, sharing the brand’s vision and message with people around the world.[Provided by Burberry]
