100 ‘Harbin’ viewed by 4 million people, but… struggling to break even due to ‘lack of stamina’

Movie ‘Harbin’ Still. CJ ENM Provided

[ Asia Economy ] The movie ‘Harbin’ surpassed 4 million viewers on its third weekend after release. However, it seems challenging to break even.

According to the Korean Film Council’s integrated ticketing network on the 13th, ‘Harbin’ (directed by Woo Min-ho) attracted 308,018 viewers over the past weekend (10-12th), ranking first at the box office with a revenue share of 37.5%. Having opened on the 24th of last month, it has gathered a cumulative audience of 4,180,433.

The movie depicts the operation to assassinate Ito Hirobumi, the resident-general of Korea, by Ahn Jung-geun and the independence army in Harbin, China. It gathered 1 million viewers by the second day, 2 million by the fifth day, and 3 million by the ninth day of its release. Despite its initial success due to a lack of competitors during the year-end season, weekday attendance has fallen to around 50,000, signaling a decline.

Real-time Other News Comments
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On the crucial third weekend for box office, it only managed around 300,000 viewers. Experts predict further decline when new films release during the end-of-month holidays. Initially, Harbin’s break-even point was known to be 6.5 million viewers, but CJ ENM announced on the 11th that with successful overseas sales and additional rights contracts, the break-even point has decreased to 5.8 million viewers.

In second place is ‘Firefighter’ (directed by Kwak Kyung-taek) with 88,817 attendees. The cumulative audience is 3,702,985. ‘It’s a Story but Rated R’ (directed by Lee Jong-seok), which opened on the 8th, attracted 65,569 viewers, starting at third place.

The animation ‘Pororo the Movie: Adventure into the Sea’ ranks fourth with 56,149 viewers, 5th is ‘Super Sonic 3’ with 54,161 viewers, and in 6th place is ‘Bogota: The Land of Last Chances’ with 33,980 viewers. The total weekend theater attendance was 828,344.

Reporter Lee Lee-seul ssmoly6@asiae.co.kr
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