[Star Daily News=Reporter Cheon Seol-hwa] The Korean-Chinese joint global short-form drama ‘Princess Maker’ will be unveiled worldwide through the world’s largest short-form drama platforms, Shortmax, Topshort, and Dramabox, at midnight on November 29th.
It is expected to meet Chinese fans through Douyin (TikTok), the largest short-form platform in China, from mid-December.
This ‘Princess Maker’ is a fantasy romance drama composed of episodes around 3 minutes long. It captures the true meaning of beauty, love, and growth through the process of the protagonist Yeowool overcoming past wounds and creating a new life for herself. The conflicts and emotional lines in the drama are portrayed briefly yet intensely, offering viewers a strong sense of immersion.
This work is also gaining attention as an innovative business model combining short-form drama and commerce. 18 K-brands participated in product placement (PPL), and content commerce allowing direct product purchases while watching the short-form drama is applied exclusively to China’s Douyin (TikTok). Moreover, well-known domestic influencers and celebrities based on SNS, as well as popular Chinese Wanghong (KOL), are participating, implementing strategies to captivate both the Chinese market fandom and local consumers simultaneously.
Beable Company, which produced ‘Princess Maker’, is a leading domestic company specialized in K-content commerce and short-form drama production, gaining attention in the global market through an innovative model combining short-form content and celebrity IP management.
In particular, Beable Company is preparing the second short-form thriller drama ‘The Resort’ Part.1 Invitation of the Darkness (working title) following ‘Princess Maker’.
Kang Jung-woo, CEO of Beable Company, stated, “‘Princess Maker’, which was conducted as the first-ever Korean-Chinese joint global project, showcases the new possibilities of short-form dramas,” and added, “We will highlight the charm of K-content worldwide by leveraging the strengths of short-form content and lead the global short-form market with a new business model.”
