[Seoul=RNX News] Reporter Yong Sun-mi = French fashion brand ‘Marithé François Girbaud’ presents ‘The Records of Denim’, a denim archive exhibition capturing 50 years of heritage, in celebration of the grand opening of its Seongsu flagship store.
The exhibition highlights the philosophy of the morphology and style of denim, as researched by Marithé François Girbaud over the past half-century, from the first meeting of founders Marithé Bachellerie and François Girbaud to the invention of the process of artificially aging denim.
The exhibition also offers an opportunity to experience the iconic legacy of Marithé François Girbaud through original denim archive pieces sourced from France.
In celebration of the exhibition, Marithé François Girbaud has released a campaign photoshoot with five contemporary icons.
Actors Go Yoon-jung, dancer Lip J, actor Baek Hyun-jin, broadcaster Jang Do-yeon, and musician Roy Kim embody Marithé François Girbaud’s heritage denim, enhancing the campaign’s significance with a simple yet powerful and confident attitude.
Actress Go Yoon-jung revealed an urban charm with nonchalantly draped hair and natural makeup.
She completed a unique photoshoot by layering a signature denim jacket from the women’s line against an impactful black backdrop and transformed a striped long sleeve into a tube top for a new look.
Actor Baek Hyun-jin’s photoshoot expressed freshness beyond generational barriers. The layered combination of sweatpants and wide denim pants with delicate washing, along with a French jacket, provided a classic yet subtle style, perfectly realizing his unique charm.
His acting added to each scene, reminiscent of a movie trailer.
World-renowned Korean waacking dancer Lip J impressed with her style and performance by wearing a unisex denim trucker jacket and wide balloon fit pants.
Campaign photos with broadcaster Jang Do-yeon and musician Roy Kim were also released. The two interpreted classic denim in a novel way with their unconventional styling.
Jang Do-yeon showcased sophisticated sensibilities with her unique boyish hair and bold makeup, matching a basic shirt and pants in different colors. Roy Kim completed a free mood by styling Marithé François Girbaud’s denim trucker jacket in an oversized fit.
The campaign photos and candid interview videos of Go Yoon-jung, Lip J, Baek Hyun-jin, Jang Do-yeon, and Roy Kim can be viewed at the ‘The Records of Denim’ exhibition space, running from October 17 to November 2 for two weeks.
Marithé François Girbaud has prepared various online and offline events in celebration of this project. Visitors can participate in an archive puzzle quiz, offering a chance to win various gifts such as airline gift cards and hotel accommodation vouchers. [Photo : Marithé François Girbaud]
