[Seoul=RNX News] Reporter Jo Yeon-i = New York contemporary brand DKNY has selected global style icon Hailey Bieber as its new global ambassador and unveiled the 2025 F/W campaign.
This collaboration signals DKNY’s new leap by modernly reinterpreting the New York street mood, which is DKNY’s identity, through Hailey’s sense.
Hailey Bieber, who is active as a model, entrepreneur, and artist, is exerting influence worldwide with her creative vision and intuitive sense.
At the same time, as a businesswoman and mother who has maintained her own identity, she perfectly represented the zeitgeist pursued by DKNY through this campaign.
The DKNY X Hailey Bieber campaign is composed of visuals that connect the brand’s past and present.
The campaign expresses street mood and modern tailoring through various items such as varsity jackets with neon lettering, denim setups, and Glen check blazers, and added individuality with new signature accessories, the ‘Hadlee Bag’ and the ‘Paula Commuter Tote’.
The campaign shoot was conducted in a warehouse capturing urban and industrial moods by world-renowned photographer Mikael Jansson.
DKNY’s iconic yellow color was used as a highlight throughout the site to emphasize the brand’s DNA. [Data provided by: Hyungseom DKNY]
