The exhibition ‘Minä Perhonen Design Journey: Circulation of Memory’ organized by Ium Hashtag is receiving praise from celebrities and visitors. The exhibition ‘Minä Perhonen Design Journey: Circulation of Memory’, running from September 12th to February 6th next year at DDP Exhibition Hall 1, is gaining attention. This is the first exhibition in Korea featuring the philosophy and worldview of the textile-based lifestyle brand ‘Minä Perhonen’.
They are known for expanding their unique designs from textile design to various aspects of daily life, including fabrics, fashion, tableware, furniture, and interior accessories. With the launch of the ‘Minä Perhonen Design Journey: Circulation of Memory’ exhibition, famous celebrities visited and shared photos and impressions on social media, sparking public interest. Actress Kim Hye-soo attracted attention by posting a photo with the creator Akira Minagawa, and a rabbit doll after viewing the first-ever ‘Minä Perhonen’ exhibition in Korea on her social media.
Notably, Kim Hye-soo was significantly moved by the philosophy and worldview of ‘Minä Perhonen’, shed tears during the viewing, and even revisited the exhibition. Actress Seo Ji-hye praised, “Such beautiful and good exhibition.”
She left a positive remark about the patterns and details.
Yoon Ji-on also expressed, “It was possible to see not just the brand but also the value and sentiments it pursues through the footsteps of ‘Minä Perhonen’,” while Kim Seol-hyun noted, “Ultimately, the most powerful message is our essence.” Additionally, Kim So-hyun described this exhibition as “the depth of blue,” and Jung So-min defined it as “nature and purity,” heightening public curiosity.
Others such as Ki Eun-se, Lee Jun-ho, Seo Hyo-rim, Han Ji-eun, idol stars like GFriend’s Umji, ITZY’s Chaeryeong, TWICE’s Jihyo, Red Velvet’s Seulgi, Girls’ Generation’s Yuri, CNBLUE’s Jung Yong-hwa, 2AM’s Im Seul-ong and Jeong Jin-woon, and Jo Kwon also attended, adding to the occasion. Especially, actress Lee Si-young noted, “The Minä Perhonen exhibition, which I encountered suddenly, gave an indescribable sense of relief and warmth upon meeting.” She continued, “While watching the ‘Minä Perhonen’ exhibition, which dissolves unwavering feelings of happiness into comprehensive art, I found it to be a time to set many things down as we live in a time where trends are too rapidly changing,” conveying the exhibition’s impact. The ‘Minä Perhonen Design Journey: Circulation of Memory’ exhibition is gaining significant interest from the public through the relay of praise and moving impressions from famous celebrities, and can be seen at DDP Exhibition Hall 1 until February 6, 2025. Reporter Sujin Lee sujin06@edaily.co.kr
