Kakao Entertainment announced that it will launch collaboration goods with popular character ‘Jjonyami’, which has 140,000 followers on Instagram, and professional baseball team Samsung Lions on the 25th.
This is interpreted as part of a strategy to expand the IP (Intellectual Property) of the currently popular webtoon ‘Conquer the Earth! Jjonyami’.
Following the webtoon, the recently launched KakaoTalk emoticons recorded first in sales within a day, receiving a hot response, and the industry expects IP synergy to be further enhanced through this collaboration goods.
‘Conquer the Earth! Jjonyami’ is a work depicting the clumsy conquest tale of cat agent Jjonyami, dispatched to Earth to prevent the destruction crisis of the universe ‘Goyoungbyul’.
Since last April, it has been serialized on Kakao Webtoon and Kakao Page and was planned as a differentiated spin-off from the existing Instagram cartoon.
The cute and quirky daily life of the talking alien cat Jjonyami and earthling Sohee is gaining popularity as it resonates with readers.
Kakao Entertainment is focusing on IP expansion by carrying out various collaboration projects such as emoticons and goods following the webtoon serialization.
The collaboration emoticons of Jjonyami and Samsung Lions, launched on the 5th, proved the character’s popularity by ranking first in total sales and search rankings on the launch day.
The first collaboration goods revealed this time are comprised of five types, including plush toys, headbands, smart talks, and keyrings. Jjonyami in a blue uniform, the symbolic color of Samsung Lions, is the characteristic.
The goods were produced in collaboration with Taezza Co., Ltd. and will be pre-sold on KakaoTalk gifting from the 25th. From July 1, they can also be purchased at Samsung Lions team’s online and offline team stores.
Kakao Entertainment stated that the second collaboration goods, consisting of uniforms, hats, etc., are also scheduled to be released in August. It is expected to further gather anticipation from fans of both Jjonyami and Samsung Lions.
An official from Kakao Entertainment said, “Jjonyami is a character that combines a fandom based on social media and an original narrative, making it an IP that can expand widely from webtoons to emoticons and goods.” “We will continue to develop various partnerships with character IP, creating opportunities to expand the business reach of IP and the content experience of fans,” they added.
