Will Im Ji-yeon surpass a 13% viewership with her embodiment of a Joseon villainess, aiming for a hat trick?

Actress Lim Ji-yeon / Source: Instagram
Actress Lim Ji-yeon / Source: Instagram

Lim Ji-yeon’s new challenge to surpass Park Yeon-jin from ‘The Glory’! In SBS’s ‘Brave New World’, she transforms into a Joseon era’s most notorious villainess in the 21st century, drawing attention to whether she will continue the ‘Lady Ok’ syndrome.

Actress Lim Ji-yeon is once again ready to ignite the small screen with a dramatic acting transformation. After hitting consecutive box office home runs with Park Yeon-jin in ‘The Glory’ and Lady Ok in ‘Lady Ok’s Narrative’, she returns as an unknown actress possessed by the spirit of a notorious villainess from the Joseon era. Expectations are high for her to showcase the most intense character since her debut in SBS’s new drama ‘Brave New World’.

Actress Lim Ji-yeon / Source: Instagram
Actress Lim Ji-yeon / Source: Instagram

Joseon’s ‘Top Grade 1’ Villainess Descends in the 21st Century

‘Brave New World’ is a chemistry-laden romantic comedy planned to captivate viewers in the first half of 2025. It tells the war-like love story between the astounding Joseon villainess ‘Shin Seori’ and South Korea’s most notorious chaebol ‘Cha Segye’. Lim Ji-yeon takes on the titular role of ‘Shin Seori’. Although an unknown actress in modern times, her body harbors the spirit of a historical Joseon concubine condemned for high treason.

The Joseon villainess who finds herself in 21st Century South Korea overnight. The setting alone is intriguing, and there’s explosive interest in how Lim Ji-yeon will portray this with her unique wide acting spectrum. Particularly, director Han Tae-sub, known for his sensational directing skills in ‘Stove League’ and ‘Cheer Up’, has taken the megaphone, adding credibility to the show’s quality.

Actress Lim Ji-yeon / Source: Instagram
Actress Lim Ji-yeon / Source: Instagram

From Park Yeon-jin to Ok Taeyoung… The Unbeatable Acting Legend of Lim Ji-yeon

The reason Lim Ji-yeon’s latest challenge is drawing more attention is due to her remarkable track record of leading iconic roles. After causing a syndrome-level popularity rise with ‘The Glory’, she perfectly demonstrated her prowess as a leading actress 13 years after her debut with ‘Lady Ok’s Narrative’, which ended earlier this year.

She brilliantly portrayed both a slave and a noble lady in a de facto dual role in ‘Lady Ok’s Narrative’, earning praise as “the rediscovery of Lim Ji-yeon”. The drama ended with its own highest rating of 13.6% (Nielsen Korea nationwide), a remarkable feat, fueled by her passionate performance.

Actress Lim Ji-yeon / Source: Instagram
Actress Lim Ji-yeon / Source: Instagram

This momentum is expected to continue into her next project. In tvN’s ‘Irritating Love’, airing in the latter half of the year, she will star alongside actor Lee Jung-jae in a romance, showcasing another facet of her charm. Amid this non-stop journey, ‘Brave New World’ seems set to be the best card yet, suggesting a third consecutive box office home run for Lim Ji-yeon.

From the seductive wife in ‘Obsessed’ to the alluring Danee in ‘The Treacherous’, the chilling villainess in ‘The Glory’, and the strong-willed slave in ‘Lady Ok’s Narrative’. As Lim Ji-yeon repeatedly stretches the limits of her transformation, viewers are keen to see what kind of thrills and fun she will deliver through ‘Brave New World’, making her third iconic character much anticipated.