Lee Suji, known as ‘Shubly Mom,’ announces self-reflection… “Reflecting on the group buying controversy, preparing to sue for rumors.”

Comedian Suji Lee, caught in controversy and rumors, bowed her head as her alter ego ‘Shubly Mom’. She announced self-reflection along with an apology, stating “Considering legal action after IP tracking.”

Comedian Suji Lee / Source: YouTube channel ‘Hot Issue Jee’
Comedian Suji Lee / Source: YouTube channel ‘Hot Issue Jee’

“Sorry for the disappointment”…Shubly Mom faces controversy and apologizes directly

On May 13th, a video titled ‘Hello, this is Shubly Mom. I have something to say’ was uploaded on the YouTube channel ‘Hot Issue Jee’. In the video, Suji Lee appeared as her alter ego ‘Shubly Mom’, with a white-powdered face and dressed in black.

Suji stated, “Many misunderstandings and rumors during the group purchase process caused harm to my loved ones,” and “I determined that silence is no longer the answer.” She continued, “I sincerely apologize to those disappointed. I humbly accept all criticisms and admonishments,” bowing her head.

Comedian Suji Lee / Source: YouTube channel ‘Hot Issue Jee’
Comedian Suji Lee / Source: YouTube channel ‘Hot Issue Jee’

“Kim Duke-mae abuse?”, “Chinese Danggui?”…Black comedy parodies hidden within

Throughout the video, Shubly Mom wittily responded to sharp questions from viewers in a parody format. Responding to criticisms like “Isn’t pounding rice cakes with Grandma Kim Duke-mae until 2 a.m. elder abuse?”, “What’s with handmade rice cakes being made in a factory?”, “Said it’s local but included Japanese pumpkin”, she replied, “I sincerely reflect on those controversies.”

There were also moments shining with Suji’s unique black comedy. In the midst of apologies, she humorously responded to live comments by saying “I’ll give you this dress information via DM,” and unexpectedly promoted apple cider vinegar, eliciting laughter.

Comedian Suji Lee / Source: YouTube channel ‘Hot Issue Jee’
Comedian Suji Lee / Source: YouTube channel ‘Hot Issue Jee’

“Ran without looking back”…Announcing self-reflection, hinting at strong response to rumors

In a serious tone at the end, she said, “I’ve been running hard, but upon reflection, I realized I haven’t looked around. It’s time to stop temporarily and refresh.” Continuing, she emphasized, “I will pursue legal actions through IP tracking for malicious false information,” hinting at a full-scale battle against malicious rumors.

The video description further stated, “I will take a break for self-reflection” and hinted that the time for her return is undecided.

Comedian Suji Lee / Source: YouTube channel ‘Hot Issue Jee’
Comedian Suji Lee / Source: YouTube channel ‘Hot Issue Jee’

“Announcing self-reflection right after an entertainment award…The true way of an entertainer”

Recently, Suji Lee won an entertainment award at the 61st Baeksang Arts Awards. She has been active with various alter egos such as Korean-American Jenny, Shaman Baekdu General, Daechi Mom Jamie Mom, and Yoga Instructor Jacqueline, being dubbed a true ‘character master’.

Her recent announcement of self-reflection is garnering attention as it serves as a multi-layered message moving over satire, self-reflection, character acting, and reality, rather than a simple explanatory video.